Thread & Tide London – 35% Revenue Growth in 90 Days | 909 Infotech Case Study
UK E-Commerce Case Study

Thread & Tide London – 35% Revenue Growth in 90 Days

How 909 Infotech transformed customer support into a revenue-generating engine for a premium UK fashion brand.

+35% Revenue 90-Day Transformation UK Fashion E‑Commerce
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Client Overview

Manchester-based premium fashion e‑commerce brand

About the Client

  • Manchester, UK
  • 180,000 monthly visitors
  • £62 average order value
  • UK 80% | Ireland 10% | EU 10%
£1.2M
Monthly Revenue Before
68%
Cart Abandonment %
4.2h
Avg Response Time
22%
Repeat Purchase Rate

The Revenue Leak Points

Four critical challenges draining revenue

High Cart Abandonment

  • • 68% abandoned carts
  • • No follow-up strategy
  • • Lost recovery revenue

Slow Response Time

  • • 4.2h average reply
  • • Missed live chat opportunities
  • • Customer frustration

No Revenue Recovery

  • • No abandoned cart calls
  • • Zero post-purchase upsell
  • • Reactive support only

Rising Negative Reviews

  • • Trustpilot 3.8 → 3.2 trend
  • • Refund delays
  • • Unresolved queries

Turn Support Into a Revenue Channel

Strategic objectives for the 90-day transformation

Faster response
Reduced abandonment
Increased repeat buying
Measurable 90-day ROI

909 Infotech’s Revenue Acceleration Framework

Five integrated solutions delivered in 90 days

Dedicated UK-Aligned Team

8 agents, 1 team leader, UK tone training, fashion upselling scripts.

75-Minute Avg Response Time

Live Chat Conversion Engine

Shopify integration, CRM tagging, upselling scripts.

18% Assist Rate

Abandoned Cart Recovery

Automated Email Personalized Email Outbound Call
+166% Recovery Growth

Refund & Trust Optimization

Same-day confirmation, proactive delay updates, return transparency.

Repeat Purchase Activation

15-day follow-up, style recommendation engine, loyalty incentives.

Measurable 90-Day Performance Impact

Key results delivered

+35%
Revenue Growth
+166%
Cart Recovery
+68%
Repeat Purchase
-87%
Response Time
+41%
Review Improvement

Revenue Impact Breakdown

38%
Abandoned Cart
27%
Live Chat
20%
Repeat Purchase
15%
Upselling

Operational Improvements

Beyond revenue: trust & efficiency gains

Trustpilot 3.8 → 4.4
Reduced negative reviews
Lower refund escalation
Increased CLV

Why 909 Infotech

The revenue-focused BPO advantage

UK timezone alignment

Fashion-trained agents

Revenue-focused BPO model

Flexible seat scaling

Reporting dashboards

“909 Infotech didn't just improve our support – they turned it into a revenue engine. The 35% growth in 90 days exceeded our expectations, and their UK-aligned team felt like an extension of our own brand.”

— Sarah Thompson, Operations Director, Thread & Tide London

Ready to Turn Support Into Revenue?

Let's build a revenue acceleration plan for your brand.

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